It's a Valencian coastal town and municipality located in the comarca of Marina Baixa, in the province of Alicante, Spain, by the Mediterranean Sea ,ranking as the fifth most populous town in the Alicante province, although the population exceeds half a million in the summer, since it is one of the most important holiday resorts in Spain.

It is sometimes referred to as the "Manhattan of Spain" or "Beniyork" due to the unique skyline formed by its numerous tall hotels and apartment buildings, quite unlike anything else on the Costa Blanca.